How to Use Digital Marketing to Maximize Your Dairy Sales

In today’s digital age, it is more important than ever to optimize your business strategy to promote your dairy products. With so many people using the internet for their daily needs, it is essential to have a strong online presence to reach your target market. In this blog post, we will discuss some of the best ways to create a successful digital strategy to sell more dairy products and how choosing the right marketing agency can help. At Wencel Worldwide we don’t just know digital marketing; we know dairy marketing.

How can you best promote milk?

Dairy milk is a staple in the American household, with the average person consuming about three gallons per week. That’s a lot of milk! And with so much competition in the dairy industry, it is important to find ways to stand out from the crowd and promote your products. Many milk lovers’ fondest memories involve greeting the milkman at the door as a child and having a cold glass of milk with cookies. We can help you evoke those same feelings in your customers with creative content that tells the story of dairy milk while also promoting your products.  

When it comes to dairy sales, knowing your target market is key. Wencel Worldwide can help you not only identify your target market but also craft messaging and campaigns that resonate with them. We have experience working with some of the biggest names in the dairy industry and we know what it takes to get results. We utilize intuitive technologies and digital tools  to connect you with your customers and increase sales.

Who is the target market for dairy products?

The target market for dairy products is vast, but some of the most common consumers are people who are health conscious, parents, and those who live in rural areas. We have experience engaging with all of these groups and halve crafted successful dairy campaigns and digital initiatives that have helped our clients increase their sales and their brand awareness. 

Understanding challenges in the dairy industry

The dairy industry has changed a lot over the years, dairy products are now competing with a wide range of other food options which can make marketing dairy products a challenge. The rise of plant-based alternatives, along with a general trend towards low-fat and lactose-free options, means that the dairy industry has had to adapt its marketing strategy. 

At Wencel Worldwide, we stay on top of the latest trends in the food industry so that we can help our clients adjust their digital marketing strategies accordingly. We have a deep understanding of the dairy industry and can help you overcome these

We know dairy marketing: How can Wencel Worldwide help you sell more dairy products?

Create an engaging Website

One of the most important things your dairy company can do when improving your digital strategy is to create a strong and engaging website. Your website should be designed in a way that is easy to navigate and contains relevant information about your dairy products. In addition, your website should also contain keywords that potential customers are likely to use when searching for their favorite dairy product online. 

We can help you create a website that is not only visually appealing but also contains engaging information and keywords that will help you rank higher in search engine results.  We know what it takes to create a successful dairy website and we can help you take your dairy business to the next level.

Optimize your website’s SEO

For potential customers to find your website, it is important to optimize your website’s SEO. This can be done by including relevant keywords in your website’s content and using backlinks to promote your website. Additionally, you should also make sure that your website is mobile-friendly as more and more people are using their smartphones to access the internet. 

We specialize in creating dairy-specific content such as blog posts, dairy recipes, as well as product and farm descriptions. This type of content can showcase your milk products and provide consumers with relevant information about your brand. Our team has years of experience in the dairy industry and will work closely with you to create content that is both informative and engaging. 

Generate quality leads with online ads

Another effective way to use digital marketing to sell dairy products is to generate quality leads with advertisements, both online and in mobile apps. By targeting potential customers who are interested in purchasing dairy products, you can significantly increase the chances of making a sale. Additionally, online ads can be customized to target specific demographics, interests, and even locations. For example, if you own a dairy farm in Wisconsin, you could target people living in Wisconsin who are interested in purchasing local dairy products.  

We can help you create online ads that are specifically designed to target your ideal customer. We will also work with you to track the results of your campaign so that we can make necessary adjustments to ensure that you are getting the most out of your digital marketing budget.

Utilize social media

Another great way to use digital marketing to sell more dairy products is through social media. By creating a strong social media presence, you will be able to reach a larger audience and promote your dairy products to a wider group of people. In addition, by using social media, you will be able to interact with potential customers and answer any questions they may have about your products. 

We have helped dozens of dairy companies increase both their engagement and followers on social media. Our team of experts will work with you to create a social media strategy that is tailored to your specific needs and goals. We can create compelling content to share across all your social media platforms including graphics, recipes, blog posts, and product promotions.

Engage in email marketing

Another effective way to use digital marketing to sell dairy products is through email marketing. By sending out quality emails that contain relevant information about your products, you can increase the chances of potential customers making a purchase. Additionally, you can use email marketing to stay in touch with existing customers and promote new products or special offers. 

Our team can help you create a successful email marketing campaign that will engage and convert your audience. We will work with you to develop a campaign that is tailored to your specific goals and target audience. We were able to increase email subscribers for one of our dairy clients by 900% over a 12-month period by promoting exclusive offers and discounts. 

Community Outreach

Finally, another great way to use digital marketing to sell more dairy products is through community outreach. By getting involved in your local community, you will be able to connect with potential customers and promote your products in a more personal way. Additionally, community outreach can help you build relationships with other local businesses which can lead to increased sales. 

You can do this by hosting events, participating in local fairs or festivals, or even setting up a booth at a farmer’s market to promote your milk products. We can help with the planning and execution of your community outreach activities to ensure that they are successful. 

School Partnerships

Dairy Milk is a staple in every school for good reason. It’s packed with nutritious vitamins and minerals that help keep our bodies healthy. And we can help you make sure your school partnership has the best media and graphics for your milk cartons. We have years of experience creating eye-catching designs not only for milk but also for accompanying resources for students and teachers such as coloring pages, nutrition facts, and posters. 

When it comes to choosing a digital marketing agency to partner with, it’s important to choose one with experience in your industry. At Wencel Worldwide we have over 25 years of experience working with clients in the dairy industry, optimizing their digital strategies and promoting their products. We understand the unique challenges that come with promoting dairy and we have the knowledge and expertise to help you overcome them. 

What’s next?

Wencel Worldwide can help you maximize your dairy sales through digital marketing. We have a team of experts who will work with you to create a custom plan that is tailored to your specific needs and goals. We know dairy and we can help you improve both your digital strategy and your bottom line. 


We have experience working with some of the biggest name’s in the industry, including Borden Dairy, Dean’s, and more. Our intimate knowledge of the dairy industry allows us to create custom solutions that get results. 


If you’re ready to take your dairy sales to the next level, contact Wencel Worldwide today and let us show you what we can do. We’ll help you create a digital marketing strategy that is sure to increase both your engagement and your sales.

 Contact us today to learn more about how we can help you sell more dairy products.