The Hiring Dilemma
Most associations face an impossible choice: hire a single marketing coordinator who lacks strategic experience, or invest six figures in a CMO who still needs an agency to execute the work.
Either way, you're left with gaps – in strategy, execution, or both. You end up managing multiple vendors, bridging the gap between strategy and production yourself, or settling for marketing that doesn't quite move the needle.
The Junior Hire
Lacks strategic vision, needs constant management, limited skill set.
The Traditional CMO
High salary ($150k+), overhead costs, still requires budget for execution.
One Partnership. Complete Coverage.
Wencel's Fractional Marketing Department gives you what neither option can: a senior strategist who understands the unique dynamics of membership organizations, backed by a full team of specialists ready to execute.
Functional Integration
We embed ourselves in your organization, functioning as your internal marketing department while bringing the diverse expertise that only comes from years of cross-industry experience. We attend your strategy meetings, manage your budgets, and own your goals.
The Math Makes Sense
Stop paying for overhead and start paying for output.
Traditional Approach
- CMO Salary$120k–$150k
- Benefits & Overhead$30k+
- Agency Fees$50k–$100k+
- Onboarding Time3–6 months
Wencel Fractional Model
- InvestmentOne predictable monthly fee
- OverheadNo additional overhead
- Execution TeamIncluded
- Time to ValueStrategic alignment in weeks
Your Complete Marketing Team
Strategic Leadership
- Growth strategy and revenue planning
- Marketing budget allocation
- Brand positioning and messaging architecture
Execution & Operations
- Multi-channel campaign development
- Creative design & content
- Marketing technology setup
Oversight & Optimization
- Team coordination & vendor management
- Performance tracking & reporting
- Continuous testing and improvement
Built for Membership Organizations
We don't just know marketing; we know associations. We understand that your goals aren't just about sales—they're about engagement, retention, and community.
Start a conversationUnderstand Your Metrics
We know that member retention, engagement, and acquisition require different strategies than traditional B2B or B2C marketing.
Flexible Engagement
Scale up for conference season or major campaigns, scale back during quieter periods.
Institutional Knowledge
Unlike rotating agency teams, we learn your organization deeply and retain that knowledge.
Start a project. Ask a question.
We'd love to hear from you. Complete the form below or give us a shout and let us know how we can help you grow.