Teinnovations

About Teinnovations

Teinnovations provides end‑to‑end food packaging solutions—custom containers, sealing machines, and consulting—for brands, manufacturers, and processors across North America. The team’s expertise spans shelf‑life extension, Modified Atmosphere Packaging (MAP), High‑Pressure Pasteurization (HPP), material science, and practical, production‑ready implementation.

Services Portfolio

• Flexibles: Lidding films, pouches, barrier materials
• Containers & Machinery: Custom containers, sealing equipment
• Consulting: Shelf‑life studies, process optimization, compliance
• Converting: Toll slitting and specialty converting services
• Turn‑Key: Dip & Deli Kits for rapid product deployment

Instead of hiring a full‑time CMO, Teinnovations engaged Wencel Worldwide to access a complete, multi‑disciplinary marketing department for the cost of a single employee.

1) Comprehensive Content Strategy & SEO

• 35+ expert articles on HPP, MAP, material selection, sealing science, and FDA compliance
• SEO content clusters targeting buyer personas and technical search intent
• Thought‑leadership and educational guides that drive trust and inbound leads
• Editorial calendar and repeatable production workflow

2) Social Media Marketing & Content Calendars

• Monthly LinkedIn calendars aimed at packaging decision‑makers
• Event promotion, customer highlights, and product education
• Video content and short‑form demos for higher engagement
• Prospect list building and structured outreach programs

3) Revolutionary Trade Show Kiosk App

• React SPA designed for touchscreens and live demo environments
• Interactive product selector: match films and containers to requirements
• Instant compatibility results and quick connect to consulting team
• Partner integration pathway for expanding the ecosystem

4) Website Development & Maintenance

• Technical upkeep, performance, and security hardening
• Content integration for new articles and services
• Conversion‑focused UX improvements and IA refinements
• Full redesign in progress with modern templates and clearer journeys

5) Strategic Trade Show Marketing

Pack Expo 2025 — “Don’t Roll the Dice on Shelf Life.” A Vegas‑inspired campaign anchored by a $500 daily dice challenge, multi‑channel promotion, and performance tracking.

• LinkedIn campaigns, email nurture, and themed landing pages
• Booth creative, videos, and branded merchandise
• Custom registration forms and engagement scoring

6) Targeted Business Development

• Ideal customer profiles and prioritized prospect lists
• Outreach frameworks and messaging libraries for sales
• Event‑driven lead capture and follow‑up workflows
• Content‑assisted nurture paths from awareness to consultation

Growth Indicators

Metric	Result
Content Pieces Published	35+
Top Article Reach	Thousands of industry professionals
Booth Interactions (Kiosk)	412+ post event engagements
Qualified Leads from Content	787 tracked leads
LinkedIn Campaign Impressions	84,000 monthly impressions
Landing Page Conversion Rate	6.8%

With a fractional model and custom technology, Teinnovations gained the marketing consistency and innovation needed to win in a technical B2B category without building a large internal team.