A website is a large group of connected web pages. The pages, each represented by a URL, are organized into a hierarchical structure based on optimal user experience and are typically connected by an available navigation system. The foremost page of any website is usually the “home page,” which serves as the capstone for the site’s content and structure and as an entrée into the purpose of the site. Additional pages typically include an about page, a contact page, and content pages—informational pages dedicated to the topic of the site.
A mobile “app” is an application designed to run on smartphones, tablets, and other mobile devices. The majority of apps are downloaded directly to target devices from an application delivery service like the iTunes App Store, Google Play, or Windows Phone Store. A great app lives at the intersection of solution and experience; the user has a need and a great app will fulfill that need with minimal barriers. Mobile devices inherently have a limited interactive space compared to desktop computers, so the experience has to be perfectly tailored or a user can become quickly disengaged.
Search engine optimization (SEO) is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. Once a site or digital property is crawled by a search engine, that information is indexed and processed through the search engine’s algorithm. That algorithm adapts and changes over time, but among the many aspects of modern SEO, specific areas of importance include domain-level links, page- level link features, and page-level content.
Short for web log, a blog is a web page that originated as a publicly accessible personal journal for an individual. Evolving alongside the modern web, blogs now serve a variety of marketing purposes including building on SEO and user-traffic strategies, generating audience reach and engagement, and serving as an authoritative source of information. As an extremely adaptable form of digital marketing, blogs also serve as a two- way communication device and provide a user base with a voice. A successful blog is highly dependent on overall content strategy, which integrates considerations of audience and positioning.
Email marketing is a form of direct marketing. The goal of email marketing is to enhance the relationship between a business and their current or previous customers. Email marketing is meant to encourage customer loyalty and repeat business.
Product attributes include things such as color, size, graphic designs, price and quality. Designing packaging from a marketing perspective also involves brand recognition. Brand recognition occurs when a consumer can identify a brand by its attributes.
Gamification involves utilizing games, such as blogger giveaways, competitions, interactive games, and prizes as marketing tools. Gamification incorporates fun and an element of competition to a marketing strategy.
A presentation, lecture, workshop or seminar that is transmitted over the Web using video conferencing software. A key feature of a Webinar is its interactive elements, the ability to give, receive and discuss information in real-time.
The edges may be directed or undirected. For example, if the vertice represent people party.
Designing or developing a themed activity, occasion, event, display, or exhibit to promote a product, cause, organization, etc.
A standalone web page, create specifically for the purposes of a marketing or advertising campaign. This is where the visitors will “land” when they click on the link/image.
A visual representation of information and data.
Social Media Marketing
Social Media Marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool.