Search engine marketing (SEM) is a marketing strategy that seeks to promote digital properties by increasing their visibility in search engine result pages. While SEM originated as an umbrella term that included SEO, over time the industry has adopted the term SEM to refer solely to paid search. PPC (pay-per-click), display ads, and SMM (social media marketing) are all components of SEM.
An automated notification that is sent to the user when a specific event occurs.
Works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
Television commercials that are shown on local channels only.
Social Media Marketing
Social Media Marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool.
Television commercials that are shown nationally.