Short for web log, a blog is a web page that originated as a publicly accessible personal journal for an individual. Evolving alongside the modern web, blogs now serve a variety of marketing purposes including building on SEO and user-traffic strategies, generating audience reach and engagement, and serving as an authoritative source of information. As an extremely adaptable form of digital marketing, blogs also serve as a two- way communication device and provide a user base with a voice. A successful blog is highly dependent on overall content strategy, which integrates considerations of audience and positioning.
Search engine marketing (SEM) is a marketing strategy that seeks to promote digital properties by increasing their visibility in search engine result pages. While SEM originated as an umbrella term that included SEO, over time the industry has adopted the term SEM to refer solely to paid search. PPC (pay-per-click), display ads, and SMM (social media marketing) are all components of SEM.
A website is a large group of connected web pages. The pages, each represented by a URL, are organized into a hierarchical structure based on optimal user experience and are typically connected by an available navigation system. The foremost page of any website is usually the “home page,” which serves as the capstone for the site’s content and structure and as an entrée into the purpose of the site. Additional pages typically include an about page, a contact page, and content pages—informational pages dedicated to the topic of the site.
Social Media Marketing
Social Media Marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool.
Works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
Television commercials that are shown nationally.