Promotional

Knob Creek


  • Create a brand image which enhances the positioning as the best-of-the best bourbons.
  • Encourage target audiences to trade up and purchase “The Small Batch Bourbon Collection” (4 brands).
  • Generate On and Off-Premise sales with merchandising, events and added value programs.
Results:
  • The collection extended its double digit growth.
  • Depletion rates increased substantially.
  • The collection outperformed all other ultra-premium competitors by nearly 4:1.
Knob Creek

Gorton's


  • Wencel Wolrdwide provides complete turn-key promotional premium project development and fulfillment.
  • All aspects of promotional strategies, concept development, focus group research and production are handled by the Wencel Worldwide group.
Gorton's

Gatorade


  • Built product loyalty among emerging “franchise” consumers.
  • Increase sales of Gatorade among targeted consumers.
  • Built stronger ties with C-Stores.
  • Develop a 4-on-4 flag football tie-in with the NFL in selected key markets.
Results:
  • Gained exposure/visibility in C-Stores
  • Thousands of competitors attended.
  • Spike in Gatorade sales.
Gatorade

Segura Viudas


  • Brand identity, Brand Strategy and Personality to develop a Cohesive, Integrated Marketing Plan.
  • Holiday timeframe, educational aspect to promote the brand for consumers to “Trade-Up”.
  • Concepted, designed and developed entire marketing plan, as well as fulfilled the trips and created database to initiate relationship marketing correspondence.
Segura Viudas

Greg Norman Wines


  • Concepted and developed promotional planning and merchandising for Greg Norman Wines.
  • Created unique merchandising elements as well as dealer loaders at display.
  • Sold in and executed incentives to sales personnel as well as consumers to stimulate trial and drive sales.
Greg Norman Wines

Chimney Rock


  • Utilized the tag "Exceptional Now and Over Time"
  • Offered a premium time-piece, back bar glorifier, which gives Chimney Rock separation between the competition.
  • Select accounts received this all-cherry wood, single bottle display with every 2-case purchase of Chimney Rock varietals.
  • This display piece remains on back bars simply because of its authenticity and upscale perception - "It makes any back bar look great".
Chimney Rock

Rutherford Hill


  • Simple promotion designed to give consumers an opportunity to visit the Rutherford Hill caves.
  • Take-one brochure included specific tasting guide information about the varietals and food compliments, the winery, area maps and a list of what Napa Valley has to offer.
  • Incentives were produced for sales distributors to push product at retail- Denon music surround sound systems and Samsung flat panel TV's.
Rutherford Hill

Nieman Marcus


  • Sourced out and secured a tie-in partner (Nieman Marcus).
  • Negotiated and produced the entire program details including prizes, award levels, dinner parties, etc.
  • Rewarded all sales and distributor participants.
Nieman Marcus

Torresella Wines


  • Concepted and developed an On-Premise “By The Glass” program targeted to the trade, the wait staff and the consumers. Brand Development, Personality and Successful Product Launch for the New Red Blend, Primal Roots.
  • Created incentives for all involved promotional parties.
  • Sourced out and coordinated trips to Italy and Italian merchandise.
Results:
  • All district managers sold-in allocated case sales.
  • Wait staff personnel made Torresella their sales choice to consumers.
  • All participating establishments now have a consumer call for Torresella.
Torresella Wines