Create a brand image which enhances the positioning as the best-of-the best bourbons.
Encourage target audiences to trade up and purchase “The Small Batch Bourbon Collection” (4 brands).
Generate On and Off-Premise sales with merchandising, events and added value programs.
The collection extended its double digit growth.
Depletion rates increased substantially.
The collection outperformed all other ultra-premium competitors by nearly 4:1.
Wencel Wolrdwide provides complete turn-key promotional premium project development and fulfillment.
All aspects of promotional strategies, concept development, focus group research and production are handled by the Wencel Worldwide group.
Built product loyalty among emerging “franchise” consumers.
Increase sales of Gatorade among targeted consumers.
Built stronger ties with C-Stores.
Develop a 4-on-4 flag football tie-in with the NFL in selected key markets.
Gained exposure/visibility in C-Stores
Thousands of competitors attended.
Spike in Gatorade sales.
Brand identity, Brand Strategy and Personality to develop a Cohesive, Integrated Marketing Plan.
Holiday timeframe, educational aspect to promote the brand for consumers to “Trade-Up”.
Concepted, designed and developed entire marketing plan, as well as fulfilled the trips and created database to initiate relationship marketing correspondence.
Greg Norman Wines
Concepted and developed promotional planning and merchandising for Greg Norman Wines.
Created unique merchandising elements as well as dealer loaders at display.
Sold in and executed incentives to sales personnel as well as consumers to stimulate trial and drive sales.
Utilized the tag "Exceptional Now and Over Time"
Offered a premium time-piece, back bar glorifier, which gives Chimney Rock separation between the competition.
Select accounts received this all-cherry wood, single bottle display with every 2-case purchase of Chimney Rock varietals.
This display piece remains on back bars simply because of its authenticity and upscale perception - "It makes any back bar look great".
Simple promotion designed to give consumers an opportunity to visit the Rutherford Hill caves.
Take-one brochure included specific tasting guide information about the varietals and food compliments, the winery, area maps and a list of what Napa Valley has to offer.
Incentives were produced for sales distributors to push product at retail- Denon music surround sound systems and Samsung flat panel TV's.
Sourced out and secured a tie-in partner (Nieman Marcus).
Negotiated and produced the entire program details including prizes, award levels, dinner parties, etc.
Rewarded all sales and distributor participants.
Concepted and developed an On-Premise “By The Glass” program targeted to the trade, the wait staff and the consumers. Brand Development, Personality and Successful Product Launch for the New Red Blend, Primal Roots.
Created incentives for all involved promotional parties.
Sourced out and coordinated trips to Italy and Italian merchandise.
All district managers sold-in allocated case sales.
Wait staff personnel made Torresella their sales choice to consumers.
All participating establishments now have a consumer call for Torresella.